Privacy What I do with your details and your photographs, who else sees them, and how to ask for them to go. Last updated 11 October 2026.

Who I am

I’m Jack Hughes, trading as Jack Hughes Photography, a one-man wedding photography business in Porthcawl, South Wales. I’m the data controller for everything on this page. If you want to ask about any of it, email j.h.photo@outlook.com or ring 07772 131371. You’ll get me, not a form.

What I collect, and why

When you enquire. The form on this site asks for your names, your email, your wedding date, the venue or area if you know it, and anything else you want to tell me. I use it to reply to you and to check I’m free. That’s the whole purpose. The lawful basis is the steps you’ve asked me to take before a contract, and my legitimate interest in answering people who’ve asked me a question.

When you book. I add a postal address for the contract and invoices, a phone number, and the details of the day itself: timings, the venue, the names of the people who matter to you. All of it exists so I can turn up in the right place and photograph the right people. The lawful basis is the contract between us.

On the day. I photograph you, your guests and your suppliers. A wedding photograph is personal data about everyone in it. I take them because that’s what you’ve hired me to do, which is my legitimate interest and yours. Guests haven’t signed anything, so I rely on the fact that nobody at a wedding is surprised to see a photographer.

Afterwards. I keep contracts, invoices and payment records because HMRC expects me to, for six years after the end of the tax year they belong to. That one is a legal obligation.

Showing the work. If I want to put your photographs on this site, on Instagram, or in front of another couple, I ask first and the answer lives in your contract. You can say no, or yes to some and not others, and you can change your mind later. That is consent, and it’s yours to withdraw.

What I don’t do

There is no mailing list. There are no cookies on this site, no analytics script, no pixel, nothing that follows you around afterwards. The fonts and the scripts load from this site, so your visit isn’t reported to Google or anyone else. I don’t sell your details and I don’t pass them to anyone for their own marketing.

Who else sees your details

A handful of companies handle data for me so I can do the job. None of them get to use it for anything of their own.

  • Formspree carries the enquiry form from this page to my inbox. It’s a US company.
  • Microsoft hosts my email, so every enquiry and every reply sits in Outlook.
  • Cloudflare hosts this site. Like any host it sees your IP address when it serves you a page, and that’s used only to deliver the page and keep the site up.
  • Pixieset is where your finished gallery lives and where you download from. It’s a Canadian company.
  • Imagen AI helps with the first pass of editing, so your photographs go through its servers before they come back to me.
  • A second photographer, when your booking includes one, sees the day’s details and shoots alongside me. Their photographs come to me and are handled the same way as mine.

Formspree, Pixieset and Imagen AI are outside the UK. Canada and Israel both have UK adequacy decisions, and the transfer to Formspree is covered by the UK’s standard contractual terms. If any of that changes I’ll update this page.

How long I keep things

If you enquire and we don’t end up working together, I delete the enquiry 12 months after your wedding date, or 12 months after you got in touch if there wasn’t a date yet.

If you book, your photographs stay in my archive, backed up, for as long as I’m trading. Couples lose hard drives, and I want to be able to send the whole thing again in ten years. If you’d rather I didn’t keep them, tell me and they go, apart from anything I’m required to keep. Your gallery on Pixieset stays up for at least 12 months after delivery.

Contracts and invoices go after six years, as above.

Your rights

You can ask me for a copy of everything I hold about you, ask me to correct it, ask me to delete it, or ask me to stop using it for a particular thing. If you were a guest rather than the couple, the same applies to photographs of you. Email me and I’ll deal with it within a month, usually a lot faster.

If you think I’ve got something wrong and I haven’t put it right, you can complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113. I’d rather you told me first.